Message-ID: <42FB089C.9050408@web.de>
Date: 2005-08-11T08:13:16Z
From: Christian Schulz
Subject: conjoint optim
Hi,
have anybody a starting point or experince how i could optimize the
results from a conjoint-ananlysis.
I have the idea to optimize this with 2 function , one for the
parth-worth utilities which have to maximize and a secondconcurrent
for the cost's of the parth-worth utilities ("product-parts") which
should be minimize or smaller than value x?
My main problem how i have to construct the formula, beacuse i'm not
operation research expert.
Easy Example:
Parth-Worth Utilities
Attribute1: Color (red=0.1,blue=0.3)
Attribute2: Price (100$=0.4,200$=0.2)
So how i could use it in a formular that only one color and one price
is choosen from an optimizer to maximize it (..dummy!?).
In real life it could be up to 20 Attributes and different count's of
levels.
many thanks & regards,
Christian